Thirty years building, scaling, and selling game studios. I sold Pitbull Studio to Epic Games — founding Epic Games UK — then went on to help shape titles like Sea of Thieves and Fortnite, before selling Coconut Lizard to Keywords Studios. Now that hard-won experience works for you.
The struggles began in earnest around 2022 and the industry hasn't recovered — record studio closures, mass layoffs, contracts drying up, and publishers pulling back across the board. The game development landscape has been restructured in real time, and many studios are still fighting to stay viable.
This is precisely the moment where experience matters most. If your studio needs new revenue, a strategic pivot, smarter cost structures, or simply an honest conversation about the options — that's exactly what I'm here for.
I have relationships across publishers, platforms, and co-development buyers. Let me help you open doors and pitch compellingly to secure new contracts before the runway runs out.
Cutting costs is painful. Doing it badly is catastrophic. I can help you make the right calls — protecting the capabilities that define your studio while ensuring its survival.
Sometimes the right answer is a merger, acquisition, or strategic sale. Having sold studios myself, I can help you understand your options and maximise the outcome — whatever you decide.
Whether you're forming a new studio, growing an existing one, or planning your exit — I've navigated every stage, and I can help you do the same.
Launch with the right legal structure, IP strategy, governance, and commercial positioning that attracts clients, talent, and investment from day one.
From indie outfit to established studio — build the operational processes, culture, and commercial relationships that fuel sustainable growth without losing your identity.
Win the work-for-hire, co-development, and publishing deals that define your studio's trajectory. I know what publishers look for — because I've sat on both sides of the table.
Navigate acquisitions, mergers, and exits with someone who's been through it firsthand. I sold Coconut Lizard to Keywords Studios — I understand the valuation, due diligence, and emotional journey involved from both sides.
30 years of hands-on technical leadership across PC, console, and mobile. I advise on engine architecture, performance pipelines, technical hiring strategy, and platform certification.
The skills that build world-class game studios — technical rigour, rapid iteration, creative leadership, and delivery under intense pressure — translate powerfully to any industry. Let's talk.
Three decades of hands-on experience across every dimension of the game industry — technical, commercial, and strategic.
"I've been where you are."
I've started studios from scratch, grown them under pressure, won contracts with the biggest publishers in the world, navigated full acquisitions on both sides of the table, and had a real hand in titles that millions of people played. That's not just experience — it's a map through the territory you're facing.
A career defined by building things that matter — studios, teams, products, and legacies — across three decades.
From bedroom code to AAA blockbusters — a portfolio spanning thirty years of game development history.
Every engagement is different. Some studios need a quick conversation to sense-check a decision. Others need someone embedded in the team for a few months. Some just want a trusted outside perspective on a regular basis — someone who's been in the room before and can tell them honestly what they're looking at.
There's no fixed process here. We'll work in whatever way is most useful for you — big or small, short or long, remote or in person. Get in touch and we'll figure out what that looks like.
I'm equally comfortable advising a solo founder on their first studio structure as I am working with an established team on a complex acquisition. The engagement fits the problem, not the other way around.
A call, a question, a second opinion. Sometimes you just need an experienced perspective on a specific problem — no lengthy engagement required.
I'll come to you. Meeting a team in person, seeing the work, and understanding the culture first-hand often surfaces things that no report or call ever would.
For engagements that need hands-on involvement, I can work directly within your team on a defined scope — technical, commercial, or both.
A regular sounding board as you navigate growth, deals, or a strategic pivot. Available when you need me, easy to pause when you don't.
A defined brief, a concrete deliverable. Useful for a specific challenge — a pitch deck, a technical review, a valuation, a hiring strategy.
From first conversations through to signed agreements, I can support a deal at whatever stage it's reached — buy side, sell side, or anywhere in between.
Coverage spanning studio formations, growth stories, industry commentary, and the founding of Epic Games UK.
Whether you're forming a new studio, growing an existing one, hunting for the right deal, or planning your exit — let's have a conversation. No obligation, no hard sell. Just an honest exchange between people who care about making great things.
📍 Based in Thailand · Available globally